People Against Littering (P.A.L)

People Against Littering (P.A.L.) is a non profit organization of kind, caring and unselfish volunteers. We are dedicated and passionate about taking the lead in cleaning up Brampton and working with our City, community, business and religious leaders, corporations, and politicians at all levels to solve our littering problem.

Our Mission: People Against Littering (P.A.L.) is a movement with a “Brampton litter-free 2024 Miracle” mission. Our goal is to inspire, energize and mobilize thousands of our citizens to show their pride in our city by saying enough is enough, eradicating litter from their neighbourhoods and working with our City, community, business and religious leaders, corporations and politicians at all levels to solve the problems that cause the litter in the first place.

Brampton will become world renowned as the first litter-free city in Canada and one of the cleanest, safest and most beautiful in the world.

This will produce a “good news” success story creating an inspirational spark that ignites a tsunami of fun and exciting anti-litter revolutions of compassion and kindness in cities across Canada and around the globe.

Our Vision: A happier, kinder and safer world free from the contamination and ugliness of litter.

Our Founder – Bill Godfrey

My name is Bill Godfrey, and I have lived in Brampton for 45 years. I am 77 years old and married to a Filipino Canadian. I have a son and a grandson living in Singapore. I love solo rock climbing and canoe camping trips. After retiring, I began to pick up litter from my neighbourhood.

In 2020, cleaning up the environment became my COVID-19 obsession and my life’s passion. Every day for 100 consecutive days, for four to five hours each day, I went out alone to clean up the litter, trash, and garbage in the parks near my house. I cleaned up 5 km of the Etobicoke Creek Trail, 3 km of the Etobicoke Creek itself, and all of the surrounding green spaces. I worked alone and particularly enjoyed the challenge of digging and pulling out shopping carts, rusted barrels, bikes, and other debris from the creek.

In 2020, I spent 725 hours cleaning the city. I started People Against Littering or P.A.L. in May 2020. P.A.L. is a non-profit organization of kind, caring, and unselfish volunteers who are dedicated to and passionate about cleaning up the city. For 2020, I was honoured to receive the “Brampton Citizen of the Year” award. In 2022 I was awarded an “Inspirational Award” from the City of Brampton for being someone who has made a positive impact by being an inspirational influence on others.

Since 2020, P.A.L. has organized over 200 cleanups and has hauled out more than 20 tons of trash. Our Mayor, Patrick Brown, endorses us by saying, “P.A.L. has single-handedly done more to advance Brampton’s litter-free goals than anyone in history!”

In 2021, P.A.L. received a “City of Brampton Environmental Stewardship Award.” P.A.L.’s mission is to inspire and embolden our residents to show their pride in our city by leading the way in a fun and exciting revolution of kindness and compassion to make Brampton world-renowned as the first litter-free city in Canada and one of the cleanest, safest, and most beautiful cities in the world.